Why Can’t You Figure out how to use that Door? Design Thinking Explained!

Design Thinking Explained with Don Norman
Design Thinking Explained with Don Norman and Tom Auld

This week we’re diving deep into the world of design thinking. We’re reacting to a timeless video classic that has inspired countless product creators and product innovators. Don Norman’s book, ‘The Design of Everyday Things,’ is a must-read in the realm of design thinking. 🚀 It’s the epitome of straightforwardness and brimming with good old common sense. To pay homage, we created this video to highlight and expand on Don’s genius.

Welcome to Episode 30 of Fear of Becoming Obsolete (FOBO), where career advice and pop culture collide.

📚 We all could use a reminder to simplify and streamline our products and services. Let’s de-complicate the product world, one step at a time!

🎥 Watch our latest reaction video and join the conversation.

Tell us what you think in the comments! Share your favorite product and why you believe its design is perfection in your eyes.

👉 Let’s create value!💡

Your friendly neighborhood Product Owner,



#DesignThinking #SimplicityInDesign #Innovation #ProductDesign #EverydayThings #FOBOFriday

Introducing Thomas (Tom) Auld 🚀: 🌟 Visionary Chief Product Owner & Founder of Auld Consulting 🌍 With 25+ years of unparalleled business insight, Tom brings a dynamic blend of wisdom, 2 decades of agile prowess, and a remarkable track record of conquering 11 transformative business agility journeys. 🌪️💼

🌟 A Master of Agile Training 🌐 Tom is one of the select few trainers globally certified as both a Registered Scrum Trainer™ & Registered Scrum at Scale Trainer™. Combining his quarter-century of experience, including those 10 agile business transformations, his training classes stand as the pinnacle of interactivity and relevance in the market.

📊🚀 Check out Tom’s full story here: https://www.auldconsultingllc.com/meet-tom-auld/

#AgileVisionary #BusinessTransformation #AgileTrainingMaster

🚀 Elevate Your Skills: Train with Tom this Winter and Fall!

🚀 Are you ready for a transformational learning experience? Join Tom Auld this winter and fall for in-person training that will take your skills to new heights! 💼🌟

🎯 Why In-Person Training?

🎯Video training cannot replicate the learning for an in-person class. That is why Tom made a decision to only offer in-person training.

🤝 Studies consistently show that in-person training is a whopping 10X more impactful than online alternatives. 📈 🌈 And It’s a Blast!

🌈 But that’s not all – it’s not just about results; it’s about enjoying the journey. Tom’s in-person training is not just educational; it’s incredibly fun! 🎉

💥 Why Settle for Less?

💥 Face-to-face training remains unbeatable. Don’t miss this chance to learn from a seasoned expert in the most effective and enjoyable way possible. 💪🎓

#InPersonTraining #SkillDevelopment

Classes are filling up fast, so sign up for training with Tom today! https://www.auldconsultingllc.com/all-upcoming-training-classes

Use promo code “YOUTUBE250” for an ADDITIONAL $250 off any remaining seat.

Registered Scrum@Scale Practitioner: November 20-21: https://www.auldconsultingllc.com/event-details/hollstadt-consulting-presents-scrum-scale-practitioner-november-20-21-with-rs-st-thomas-auld Scrum@Scale Practitioner:

Registered Scrum@Scale Practitioner: December 18-19: https://www.auldconsultingllc.com/event-details/hollstadt-consulting-presents-scrum-scale-practitioner-december-18-19-with-rs-st-thomas-auld

Want us to bring our trainings to you and your company?

We love to travel!

Contact Training@AuldLLC.com to set it up.

Have a valuable week!



Auld Consulting specializes in building world-class products, teams and organizations that Customers love.

We do this two ways:

1) With 12 week consulting solutions that combine training, strategic consulting, specialized coaching, and delivering a product release every 2 weeks. We “ditch the discovery phase” and get straight to work. All for a fixed price. There is nothing else like this in the market. To learn more about our 12 week solutions, please contact me at Tom@AuldLLC.com.

2) Specialized and globally certified training events focused on Scrum, Scrum Master, Product Owner, Agile Leader, Scaling Scrum, Value Mapping, and many others.Our interactive classes go way beyond the theory and help you build a personal implementation plan that you will take back to your company.

Stop using 20th Century consulting and training services! You deserve better!

Let’s get you started today!

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